Core Marketing Strategies

When most people hear the term marketing they think of tactics– advertising, sales collateral and techniques, trade shows, on-line marketing, branding, etc. The problem with tactics is they are fleeting, they come and go. What works today may not work a year from now. We refer to marketing tactics as the tip of the iceberg. At Core Marketing Strategies, we are business strategists first and foremost. We've spent many years in marketing, sales, operations management and finance. We understand how businesses work. When we develop marketing strategies and tactics – and ultimately Marketing Systems – we do it from a business perspective. We're not creative, advertising people. We're business people who know how to develop marketing as a core competency.

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Core Marketing Strategies
136 Church St., Suite #6
L6J 1M9

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